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(QualityGal) That page fails at meeting user intent. No, really.

by QualityGal
Tough love. It’s something I’m going to have to start getting used to as the office consultant on user intent. It’s hard to tell someone - like your boss, or a client - that their keyword targeting campaign is due to fail miserably because it doesn’t match up with user intent. You know, it fails [...]
Original publication: http://www.jimboykin.com/qualitygal-that-page-fails-at-meeting-user-intent-no-really/
August 12, 2008, 2:49 pm
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