If you enjoyed that video but wanted to learn more, last week I sat down and recreated the presentation that I did at SMX West. You can watch the “director’s cut” video with more information here:
One exciting new development even since we made the video is that Ask announced that they will support the canonical tag. This mean that pretty much all the major search engines will support this as an open standard. That should make life easier for site owners, developers, and webmasters.